Privacy Policy

This Privacy Policy describes how Door Explorer—ABN: 14 462 437 404, (“we/us/our”)—collects, uses and shares your personal information when you visit and/or use the services available on doorexplorer.com (the “Site”).

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles, and other applicable privacy laws.

By using our services, you agree to the practices described in this policy. We may update this policy from time to time, and the most current version will be published on this page. We encourage you to review this policy periodically.

1. How we collect Personal Information?

When we refer to “personal information”, we mean information from which your identity is reasonably apparent. We only collect information that is relevant to our business relationship with you.

Where reasonable and practical, we will collect your personal information directly from you. We may also collect your personal information from relevant 3rd parties; Wineries, Cellar Doors and Restaurants (”Partners”).

If we collect personal information from a Partner, we will take reasonable steps to ensure that you:

  • Have been informed that we have collected that information;
  • Understand the purposes for which we have collected that information;
  • And are aware how we might use that information or disclose it to other people.

2. What information do we collect?

We collect the following types of information when you use Door Explorer:

2.1 Personal Information

This includes information that identifies you or could reasonably be used to identify you. It may include:

  • Name (you may choose to use a nickname or pseudonym)
  • Email address and phone number
  • Date of birth (where required)
  • Location information, such as your region or shipping address
  • Social login details, such as your Google or Facebook account (if used to sign in)

2. Product Information

We collect information you provide when making or managing bookings or trips, including:

  • Booking details: date, time, group size, experience type
  • Trip itineraries: regions and wineries visited
  • Add-on selections and special requests
  • Booking history and cancellation patterns
  • Guest feedback or post-visit reviews

2.3 User Preferences and Platform Interactions

We collect information about how you use and customise the platform, including:

  • Wine styles you prefer or interact with
  • Wineries you view, favourite, or book
  • Wine clubs or memberships you link to your profile
  • Shared trip participation or connections with other users

Device and Usage Information

We collect certain information automatically when you visit or interact with the Site:

  • IP address, browser type, device type, operating system
  • Time zone and language preferences
  • Pages visited, referral sources, and session duration
  • Clicks, scrolls, form interactions, and other usage analytics

This information is collected using technologies such as:

  • Cookies: Small data files stored on your device to remember settings and activity
  • Log files: Record actions taken on the Site
  • Tags and pixels: Track usage patterns and engagement with content or marketing

Cookies and tracking tools may be used to:

  • Keep you signed in or remember settings
  • Customise your experience on landing pages
  • Analyse traffic and usage patterns
  • Improve advertising relevance
  • Enhance the security and performance of the platform

You can manage your cookie settings through your browser preferences.

3. How We Use Your Personal Information

We collect and use personal information for the following purposes:

  • To provide our services, including processing bookings, managing your account, and facilitating communication with wineries
  • To personalise your experience, such as suggesting wineries or experiences based on your preferences or past visits
  • To send relevant communications, including booking confirmations, reminders, updates, and marketing (where permitted)
  • To support winery partners by sharing relevant booking details and guest insights for operational or service purposes
  • To analyse usage and improve our platform, including testing new features, reviewing product performance, and identifying trends
  • To comply with legal obligations or respond to lawful requests

If we collect personal information for a purpose not reasonably expected or not outlined above, we will notify you at the time of collection and request your consent where required.

4. When might we share your personal information?

We may disclose your personal information to third parties in the following circumstances:

  • To facilitate bookings, trips, or other services you request — for example, by sharing relevant information with wineries, cellar doors, or other venue partners
  • To enable winery partners to communicate with you about their services or offerings, where permitted
  • To service providers and contractors who support our platform operations, such as hosting providers, customer support tools, or payment processors
  • Where you have given prior consent
  • To comply with legal obligations, enforce our Terms, or respond to lawful requests (e.g. subpoenas or court orders)

In all cases, we limit sharing to what is necessary for the relevant purpose, and we require third parties to handle your information in accordance with applicable privacy laws.

4.1 Third-Party Analytics Tools

We use third-party analytics services to help us understand how users interact with the platform and to improve performance. These tools collect usage data, such as pages visited, session duration, and device/browser type, often via cookies and similar technologies.

By using Door Explorer, you consent to data being processed by these tools in accordance with this Privacy Policy and Terms of Use.

Google Analytics

We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: policies.google.com/privacy. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.

PostHog Analytics

We also use PostHog Analytics to better understand how our visitors interact with the Site, enabling us to enhance your user experience. You can learn more about how PostHog handles your Personal Information and their commitment to privacy compliance in their documentation here: posthog.com/docs/privacy.

These services act as our data processors and do not use your information for their own marketing purposes. Each provider maintains its own privacy policy, which we recommend you review before using our Site.

5. Your Rights and Data Deletion Requests

You have the right to request access to and correction of your personal information held by Door Explorer.

You may also request that your personal information be deleted. Where appropriate and lawful, we will take reasonable steps to comply with your request.

To request that your data be deleted:

  • Email us at [email protected]
  • Include the subject line "Data Deletion Request"
  • Provide enough information for us to verify your identity (e.g. the email associated with your account)

We will respond to all data access or deletion requests within a reasonable time, and in accordance with our obligations under the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Please note that we may need to retain certain information where required by law or where necessary to complete outstanding transactions or resolve disputes.

6. Minors

The Site is not intended for individuals under the age of 18.

We do not knowingly collect or solicit personal information from individuals under 18 years of age. Our services are designed for and directed at adults only.

If we become aware that we have collected personal information from a person under 18, we will take reasonable steps to delete that information as soon as practicable. If you believe that we may have collected information from or about a minor, please contact us at [email protected]

7. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

8. Contact Us

If you have any questions about this Privacy Policy, or if you wish to access, correct, or delete your personal information, or make a complaint, please contact us at: [email protected].